Stylish versatility launch

Overview:

In October 2022, I led a crucial influencer campaign for Canada Goose to support the launch of their 'Stylish Versatility' jacket line, specifically designed for the modern woman in an urban environment. This capsule collection represented a strategic shift for Canada Goose, targeting urban style without compromising on functionality. My primary responsibility was to bring this vision to life by identifying and collaborating with influencers who epitomized the essence of the modern, urban woman. The campaign was especially significant as the content produced was also earmarked for Canada Goose's newly launched TikTok channel, demanding a fresh and dynamic approach to content creation.

Tactics:

To ensure the success of the 'Stylish Versatility' campaign, my strategy revolved around seamless execution and cohesive content creation. Recognizing the importance of uniformity in aesthetics while highlighting individual styles, I sourced a skilled production crew to assist with content creation and editing. This step was crucial in achieving a consistent look and feel across all outputs, aligning with Canada Goose’s brand ethos and the capsule's unique appeal.

I was actively involved on-site during the content shoots, playing a key role in directing the content creation process. This hands-on approach allowed me to ensure that each piece of content not only adhered to Canada Goose's brand guidelines but also resonated with the individual influencer's unique sense of style. My involvement was instrumental in crafting content that was well-suited for the dynamic and engaging format of TikTok, ensuring that the campaign effectively reached and engaged our target audience. This strategic content alignment resulted in a successful campaign that highlighted the versatility and urban appeal of the new jacket line, resonating strongly with our modern, style-conscious consumers.

Results:

• 14 posts

• 1M Impressions

• 1.8% Engagement Rate

• $35K EMV