Make them want in.
BRAND STRATEGY AND MARKETING CONSULTANCY
PREVIOUSLY AT
MOOSE KNUCKLES · CANADA GOOSE · SAKS FIFTH AVENUE · JIMMY CHOO
CAPABILITIES
BRAND STRATEGY & WORLD-BUILDING
Define what the brand means — and make it worth wanting.
Positioning, audience, aspiration and the codes that create a distinct, recognizable world around the brand.
SOCIAL & CONTENT STRATEGY
Give the brand a reason to exist in the feed.
Platform roles, content franchises and programming designed around how people actually discover, follow and engage with brands now.
EXPERIENTIAL MARKETING
Turn the brand world into somewhere people can actually go.
Events, activations, influencer experiences and cultural moments designed to bring the brand to life beyond the screen.
CREATIVE STRATEGY & CONCEPT DEVELOPMENT
Turn strategy into ideas people can actually see.
Creative territories, campaign concepts, references and briefs that give internal teams and creative partners a clear direction to execute.
INFLUENCER & CREATOR STRATEGY
Build influence around fit, not follower count.
Creator ecosystems, talent strategy, seeding, partnerships and amplification that put the brand in the right hands — and in front of the right people.
INTEGRATED MARKETING & STRATEGIC ADVISORY
Make the pieces work like one brand.
Senior-level counsel connecting brand, campaigns, social, influence, experiential and communications around a clear objective — for a specific challenge or on an ongoing basis.