Las vegas store opening

Overview:

In October 2022, I had the unique opportunity to lead a dynamic influencer campaign for the grand opening of Canada Goose's first store at the Wynn in Las Vegas. This wasn't just a store opening; it was a moment to solidify the brand's presence in a key luxury market. My role was pivotal in planning and executing a multi-faceted event that went beyond a traditional store launch. I assembled a select group of influencers from New York and LA, offering them an exclusive first look at the new store. The event was meticulously designed to not only showcase the store but also to provide a memorable brand experience, including an exclusive outdoor film screening and a gear test of Canada Goose's latest collection in the distinct setting of the Nevada desert.

Tactics:

The strategy behind this successful store opening involved a carefully curated influencer engagement program. I handpicked influencers who were not only style icons but also resonated with the adventurous spirit of Canada Goose. The first phase of the event was an exclusive tour of the new store at the Wynn, allowing influencers to immerse themselves in the world of Canada Goose. This was followed by an outdoor film screening, adding an element of entertainment and relaxation to the experience.

The highlight, however, was the gear testing session in the Nevada desert. Here, influencers had the chance to experience the functionality and comfort of Canada Goose's latest collection in a real, challenging environment. I coordinated every detail, from travel arrangements to content capture, ensuring that influencers could seamlessly share their experiences with their followers. This holistic approach not only generated excitement around the store opening but also effectively communicated the brand's commitment to luxury and performance, resulting in significant online engagement and amplifying the store's launch to a wider audience.

Results:

• 106 posts

• 5M Impressions

• 2% Engagement Rate

• $80K EMV