Canada Goose x Reformation: Aspen Trip

Overview:

In November 2022, I spearheaded an influential marketing initiative for the Canada Goose x Reformation collaboration on a women's outerwear collection. Recognizing the need to amplify awareness around this exclusive collection, I planned and executed a global influencer trip to Aspen, a destination synonymous with luxury and winter charm. This trip was more than just an excursion; it was a carefully curated experience designed to highlight the unique blend of functionality and fashion offered by the collection. My role involved meticulous planning and coordination, ensuring that every aspect of the trip aligned with the luxury and sustainability ethos of both Canada Goose and Reformation.

Tactics:

The tactical execution of the Aspen influencer trip was a multi-faceted endeavor. My first task was to handpick influencers from around the globe who not only had significant reach but also embodied the style and values of the Canada Goose and Reformation brands. Arranging all aspects of influencer travel, I ensured a seamless and premium experience, reflective of the brands' standards. The itinerary I crafted was a blend of picturesque outdoor activities and exclusive events, allowing influencers to experience and showcase the collection in a variety of settings.

Additionally, I took charge of organizing content capture for both Canada Goose and Reformation's social channels. This involved coordinating with photographers and videographers to capture high-quality, engaging content. The content strategy was designed to encapsulate the essence of the collection and the breathtaking Aspen backdrop, resulting in visually stunning and engaging posts. This strategic approach not only heightened the visibility of the collection but also reinforced the collaborative spirit of Canada Goose and Reformation, driving significant engagement and buzz in the fashion and lifestyle communities.

Results:

• 127

• 10M Impressions

• 3.5% Engagement Rate

• $250K EMV