brand marketing & Strategy

Embark on a journey behind the scenes of the groundbreaking collaboration between Canada Goose and celebrity stylist Karla Welch for their Fall 2023 Collection. This project was not just about fashion; it was about creating a narrative that resonated across audiences, featuring the impressive talents of Amy Lefevre and Paolo Busti.

Discover the groundbreaking partnership that redefined Canada Goose's presence at Sundance Film Festival 2023. Collaborating with film content creator Reece Feldman, we bridged the gap between Gen Z and the legacy of filmmaking. Dive into authentic behind-the-scenes experiences and exclusive red carpet interviews, creatively amplifying our support for the film industry through engaging and innovative content.

Explore Canada Goose’s transformative Spring 2022 campaign that captures the essence of their "Live In The Open" philosophy. Set against the mesmerizing backdrop of Joshua Tree National Park, this campaign, featuring LA's top influencers, successfully heightened brand awareness and resonance, particularly among the West Coast audience. Discover a blend of natural beauty and fashion elegance, curated to inspire.

In 2021 I developed an ambassador program focused on deepening local ties within New York and amplifying marginalized voices. In partnership with author, curator, and activist Kimberly Drew, I developed an innovative out-of-home art program culminating in an in-store panel discussion.

In 2019, under the banner of 'Out There Cinema' — an event series celebrating Canada Goose’s ties to the film industry and product functionality — I orchestrated an exclusive event in Aspen, Colorado. The night featured a screening of 'Late Night', culminating in a live Q&A session with the film's acclaimed director, Nisha Ganatra.