Canada Goose x Karla Welch: Stylish Versatility

Overview:

Embark on a journey behind the scenes of the groundbreaking collaboration between Canada Goose and celebrity stylist Karla Welch for their Fall 2023 Collection. This project was not just about fashion; it was about creating a narrative that resonated across audiences, featuring the impressive talents of Amy Lefevre and Paolo Busti.

My Role:

As the backbone of this high-profile project, my responsibilities encompassed several critical areas:

  1. Talent Acquisition: I spearheaded the process of identifying and securing the right talent for this campaign. My keen eye for potential and understanding of the fashion industry led to the selection of Amy Lefevre and Paolo Busti, whose presence elevated the project's appeal.

  2. Contract Negotiations: Navigating the complexities of contract negotiations, I ensured all parties were aligned with the project's vision and terms, laying a strong foundation for a successful collaboration.

  3. Logistics Coordination: From arranging travel to organizing accommodations, my role was pivotal in ensuring a smooth and hassle-free experience for the talent. This logistical planning was critical in maintaining the project's momentum and keeping all focus on creativity.

  4. On-Site Hosting: As the on-ground host, I ensured that our talent felt welcomed and supported throughout the project duration. This role was crucial in fostering a positive and productive environment for all involved.

  5. Behind-the-Scenes Content Creation: Recognizing the power of social media in today's digital age, I took charge of capturing engaging behind-the-scenes content. This content was strategically leveraged across Canada Goose's and the influencers' social channels, amplifying our reach and engagement with the target audience.

Impact:

This project was a testament to my ability to harmoniously blend logistical prowess with creative vision. The successful execution not only showcased Canada Goose's Fall 2023 Collection in a compelling light but also reinforced the brand's position as a trendsetter in the fashion industry.