Mother’s Day & Father’s Day gifting

Overview:

For the Mother's Day and Father's Day campaigns, I led a heartfelt and organic influencer initiative for Canada Goose. The core of this campaign was to deepen our existing relationships with influencers and position Canada Goose as a top-of-mind brand during these highly commercial periods. Recognizing the emotional significance of these occasions, I opted for a more personal and sentimental approach. Instead of traditional promotions, we decided to gift influencers with Canada Goose candles and elegant picture frames. This strategy was not just about promoting products; it was about forging genuine connections and associating Canada Goose with warm, family-oriented values.

Tactics:

In orchestrating this campaign, my focus was on authenticity and emotional resonance. I handpicked influencers from our existing roster who shared a strong alignment with the brand’s ethos and had the ability to create deeply personal and relatable content. The gifted Canada Goose candles and picture frames were not just products; they were vehicles for storytelling and sharing memories. I encouraged influencers to use these gifts in a way that celebrated their relationship with their parents, capturing these moments and sharing them with their audience. This organic approach ensured that the content was heartfelt and genuine, fostering a strong emotional connection between the audience, the influencers, and the Canada Goose brand. The campaign successfully brought Canada Goose to the forefront during these special occasions, enhancing brand recall and affinity in a subtle yet powerful manner.

Results:

• 14 posts

• 1M Impressions

• $20K EMV