Out There Cinema: Aspen
For over a quarter-century, film crews worldwide have looked to Canada Goose for protection against the cold, cementing the brand's reputation on-set from directors to actors. This organic connection laid the groundwork for more formalized collaborations and on-screen opportunities.
"Out There Cinema" emerged as an initiative to spotlight Canada Goose's deep ties to the film industry and underscore the unparalleled warmth and functionality of its parkas. Aspen, with its cold clime and importance as a target market, was the ideal backdrop for such an event – allowing attendees to truly experience the efficacy of the parkas firsthand.
I helmed this project in its entirety. From soliciting proposals from production agencies to weaving the social narrative, my role involved seamless collaboration across multiple internal departments. This coordination ensured timely delivery of all components and ultimately, the successful execution of the event.
